This Kamon T-shirt has a beautiful illustrated label on it. “KAMON” means “family crest” or “emblem”. Japanese people used to create their own family crest to identify their affiliations (attachment). During the Edo period, people below the Samurai class were not allowed to have their surname. They could only identify their family by “YAGO”: literally meaning "house name".
Blue Yama's labels are also inspired by Hanafuda litteraly translated: Flower cards. It is a traditional Japanese card game.
On the Blue Yama's Kamon T-shirt, we can see on the label a carp fish, mount fuji, a sun rise, waves of pacific ocean and in katakana our logo Blue Yama. Carp is a fish filled with vitality. They can live in fresh water but also in the swamps.