Discover the world of Blue Yama


 

 

Discover the world of Blue Yama

 

Blue Yama is a small design studio based in Paris where we develop different fashion projects. “Yama” in Japanese means mountain. Blue Yama “Blue Mountain”, you guessed it, is inspired by Mount Fuji, the tallest and most majestic mountain in Japan. “Blue Mountain” in old Japanese also means “The place to bury”.

Don't leave yet, we're not talking about a death story or ghosts!
We want to introduce you to a Japanese proverb:
[Jinkan itaru tokoro Seizan (blue mountain) ari 人間 到 る 処 青山 あ り],
Literally translated: [We have blue mountains everywhere].
What does that mean?

Our birthplace is not necessarily the place to spend your last days.
We can leave our native land to go to new horizons.
We can go whereever we want, where the glory and the joy of life awaits us.
Steve and Yukari, the two founders of Blue Yama followed exactly this instinct.
Steve was born in Paris and has lived in Stockholm, New York and Tokyo.
Yukari, born in the countryside, left her native Nippon to live in Paris where she still resides today.

Blue Yama was born in this form of spirit of diversity, the mixture of culture, the mixture of
the old and the contemporary. From Paris, we want to share our creations inspired by Japan and Mount Fuji all over the world! We say to each other why not, because we can all find our blue mountain no matter where we are!